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History of Pay Per Click

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default History of Pay Per Click

Post by Admin on Sat Sep 06, 2014 5:12 am

Discussion board for page: History of Pay Per Click

Pay-per-click marketing is so extremely beneficial to businesses because it allows companies to market to consumers targeting the specific keywords their products/services relate to.

Prior to pay-per-click services, search engines like Yahoo! (who dominated the mid-late 1990s search market) charged businesses a fee to be indexed by them. This was common practice for search engines to keep money coming in, since they don't really act as a traditional company that sells products/services of their own, but rather directed people to where they made purchases. And let's face it; consumers were going to abandon any search engine that cost money to use.
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(For more details, visit the source and discuss on it here.)
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