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Do you know about Google's page rank algorithm?

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Keyword discovery

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default Keyword discovery

Post by Admin on Mon Jul 28, 2014 12:38 am

Join the discussion board for page: Keyword discovery

Keyword discovery is not always successful at matching content to ads because many words have additional meanings. This is called polysemy, and it is hard to determine using keywords alone.

Now we define the relevance score of an ad ai and page pi as a convex combination of the keyword (syntactic) and classification (semantic) score:
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(For more details, visit the source and discuss on it here.)
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