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Marketing communication mix

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Post by Admin on Thu Jul 10, 2014 6:26 am

Discussion board for page: Marketing communication mix

The service elements of marketing communication mix are as important in the virtual world as in the physical world. The importance of online service for some organisations are indicated by bank Nationwide which Bicknell (2002) reported has received 900,000 registrants with 2.4 million visits to the site in August 2001.

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