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Elements of PEST analysis

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default Elements of PEST analysis

Post by Admin on Mon Jul 07, 2014 12:37 am

Discussion board for page: Elements of PEST analysis

Economic conditions are influenced by political and government policy, being a major influence affecting government decisions. The issue of whether European countries join, or remain outside, the single European currency is a case in point.

It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning.

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