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What is PEST analysis?

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default What is PEST analysis?

Post by Admin on Sun Jul 06, 2014 4:35 pm

Discussion board for page: What is PEST analysis?

The term PESTLE has been used regularly in the last 10 years and its true history is difficult to establish.

The earliest know reference to tools and techniques for ‘scanning the business environment’ is by Francis J. Aguilar1 who discusses ‘ETPS’ - a mnemonic for the four sectors of his taxonomy of the environment: Economic, Technical, Political, and Social.

(For more details, visit the source and discuss on it here.)
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